The College Board Tells TikTok and Facebook Your SAT Scores
“We do not share SAT scores or GPAs with Facebook or TikTok, and any other third parties using pixel or cookies,” said a College Board spokesperson. “In fact, we do not send any personally identifiable information (PII) through our pixels on the site. In addition, we do not use SAT scores or GPAs for any targeting.”
After receiving this comment, Gizmodo shared a screenshot of the College Board sending GPAs and SAT scores to TikTok using a pixel. The spokesperson then acknowledged that the College Board’s website actually does share this data.
According to tax forms, 14 of the College Board’s 17 executives made more than $300,000 in 2021. Together, CEO David Coleman and President Jeremy Singer made $1,782,254.
A bit of good ol’ gumshoe reporting by Gizmodo, proving there’s something left inside the husks of Gawker Media.
What bullshit on the part of the College Board. Disgusting.
Remember: online, everything you do is tracked.
Everything.
If you aren’t paying for an online service, you are the product being sold.
(TikTok is ByteDance, a Chinese company that reports directly to the Chinese Communist Party. We’re selling out our own children…for what? So the execs of the College Board can have a new vacation home?)