‘Reddit can survive without search’: company reportedly threatens to block Google
…if Reddit can’t get AI to play ball, the company may block Google and Bing’s search crawlers, which means Reddit posts wouldn’t show up in search results.
“Reddit can survive without search,” said the Post’s anonymous source.
Wow. What a gutsy move.
I’ve written about my complicated relationship with Reddit before. In late May, when Reddit was changing the API pricing structure and making it very difficult for apps like Apollo to survive, I threatened to leave the service altogether.
I did not.
u/Spez made the gutsy call in guessing that the service has become too indispensable to its users, and he was correct.
Here, he’s making another correct (at least for me) assumption: that Reddit doesn’t need to be reliant on search.
I don’t use Google, but when I go to my search engine looking for help with something — troubleshooting a smart home issue, a coding problem I can’t solve, local news — the first useful result listed is almost always a Reddit thread.
If Reddit search was more refined, I would go to Reddit directly. As of now, it’s not. I go to my search engine, then Reddit.
Reddit has a real opportunity to own both the content its users have created and the way they arrive at it. Will they rise to the occasion? Improve search and their rather clunky mobile app? Time will tell.