Adobe’s latest Premiere Pro update automatically cleans up trashy audio
These updates aren’t intended to automate audio editing entirely, but to optimize the existing process so that editors have more time to work on other projects. “As Premiere Pro becomes the first choice for more and more professional editors, we’re seeing editors being asked to do a lot more than just cut picture. At some level, most editors have to do some amount of color work, of audio work, even titling and basic effects,” said Paul Saccone, senior director for Adobe Pro Video, to The Verge.
“Sure, there are still specialists you can hand off to depending on the project size, but the more we can enable customers to make this sort of work easier and more intuitive inside Premiere Pro, the more successful they’re going to be in their other creative endeavors.”
Oof. This one’s going to hurt. Most of my audio clients prefer Premiere (I’m a Logic Pro guy) and Adobe is using AI to automate away many of the tasks that take up the bulk of my time.