Apple Watch Ultra succeeds where Watch Edition failed
The Watch Ultra is different. Its large screen, clear yet dense interface, and rugged yet refined physical design all suggest that it must be far more expensive than the rest of the Apple Watch lineup. Yet, at $799, it’s only a mere seven percent costlier than the $749 stainless steel model.
The Ultra is second only to my phone as my favorite piece of Apple hardware. For my lifestyle, habits, location, and interests, it’s close to ideal (though I’ll never say no to more battery life), and the goodwill inspired by its utility is notable.
Pricing it just above the stainless steel regular watch was smart — Apple convinced me the Ultra was a bargain, effectively obfuscating their infamous profit margin.