Anyone who buys a Pixel 9 — the latest model of Google’s flagship phone, available starting this week — will have access to the easiest, breeziest user interface for top-tier lies, built right into their mobile device. This is all but certain to become the norm, with similar features already available on competing devices and rolling out on others in the near future. When a smartphone “just works,” it’s usually a good thing; here, it’s the entire problem in the first place.
…the default assumption about a photo is about to become that it’s faked, because creating realistic and believable fake photos is now trivial to do. We are not prepared for what happens after.
No one on Earth today has ever lived in a world where photographs were not the linchpin of social consensus — for as long as any of us has been here, photographs proved something happened. Consider all the ways in which the assumed veracity of a photograph has, previously, validated the truth of your experiences. The preexisting ding in the fender of your rental car. The leak in your ceiling. The arrival of a package. An actual, non-AI-generated cockroach in your takeout. When wildfires encroach upon your residential neighborhood, how do you communicate to friends and acquaintances the thickness of the smoke outside?
My AI anxiety is high this week, as I’ve been following the release of the Pixel 9. Embarrassingly, I have extended family (that I rarely see) that work not just for Google, but specifically in Pixel marketing.
What the hell are they thinking?
Say what you will about Apple Intelligence, the new set of AI features due to be released on iPhones, iPads and Macs in the fall, but it doesn’t do anything like this by design. In fairness, I’m unsure Apple has the compute power (they want to do much of their AI on-device, whereas Google does theirs in the cloud) to do this kind of thing, but I’m almost certain they wouldn’t want to if they could.
Google is being extraordinarily reckless here. The lack of guardrails around this technology speaks volumes, and their terms of service is typical corporate legalese bullshit that avoids any and all responsibility for how this feature will be used.
Famously, Google’s corporate motto was once “don’t be evil,” but somehow that’s become “don’t blame us.”